One Piece x Nike Air Max Plus "Devil Fruits" Collection: Everything to Know

What are the actual three sneakers, and what are they based on?

Each Air Max Plus colorway draws from a different Devil Fruit central to the series. The "Gomu Gomu no Mi" pair, tied to Luffy's rubber powers, uses a mix of space purple, atomic green, and sport red. The "Mera Mera no Mi" pair, tied to Portgas D. Ace's fire abilities, leans into brilliant orange, kumquat, and vibrant yellow tones. The "Ope Ope no Mi" pair, referencing Trafalgar Law's spatial manipulation powers, uses a deeper palette of very berry, jade, and fortress green.

What makes this collaboration different from a typical anime sneaker crossover?

According to Nike's GM of Energy Gaming, Nick Remlinger, the goal was capturing "the feeling of superhuman abilities unleashed when a character eats a Devil Fruit," rather than simply printing character art onto an existing shoe. Each pair uses completely retooled, TPU-textured uppers built specifically for this collection, designed to visually mimic the texture and energy of each fruit's power rather than just applying a themed colorway to the stock Air Max Plus silhouette.

Is there more than just the sneakers?

Yes, a genuinely full apparel capsule accompanies the shoes, including jerseys, T-shirts, caps, and a vest. Some of the T-shirts incorporate actual manga panels reinterpreted through the visual language of vintage Nike advertising, and the vest specifically references the physical toll that comes with consuming a Devil Fruit in the series' own lore, a detail that suggests real attention to the source material rather than a purely surface-level crossover.

When and where can you actually buy these?

The rollout is staggered by region and shoe. A Tokyo pop-up runs September 4 through 6. The Gomu Gomu pair is tied to a SNKRS poll running August 23 through September 18, with selected entrants notified September 18 and given a chance to pre-order September 25. The Mera Mera pair releases through select retailers in Japan, Korea, China, Taiwan, Indonesia, and Mexico starting September 12. The Ope Ope pair skips SNKRS entirely, releasing only through select retailer pop-ups in cities including Amsterdam, Dallas, London, Madrid, Milan, and Washington, DC, beginning September 19. Each pair is priced at $180 to $210 depending on region and retailer.

Why is Nike specifically targeting anime collaborations right now?

This continues a pattern the brand has leaned into recently, following its Yu-Gi-Oh! x Air Max 95 collaboration, referencing Joey Wheeler's character, which became one of Nike's most prominent anime crossover projects to date. One Piece specifically makes sense as a target given its scale, over half a billion copies of the manga in circulation, more than 1,000 anime episodes, and 15 feature films, giving Nike access to one of the largest and most devoted global fanbases in any single piece of media.

Has One Piece done sneaker collaborations before?

Yes, though not previously with Nike at this scale. PUMA released a Straw Hat-inspired One Piece collection in 2024, and the franchise has also partnered with lifestyle brand Garrack on themed smartwatches and with Uniqlo on its recurring UT Archive apparel line. This Nike collaboration is generally being treated as the most ambitious of these crossovers so far, given the fully reworked shoe construction rather than a themed colorway alone.

Frequently asked questions

When does the One Piece x Nike collection release? Regional pop-ups begin September 4 in Tokyo, with a global SNKRS launch on September 25.

How much do the One Piece Nike Air Max Plus sneakers cost? Between $180 and $210 depending on the specific shoe, region, and retailer.

What Devil Fruits are the three sneakers based on? The Gomu Gomu no Mi (Luffy), Mera Mera no Mi (Ace), and Ope Ope no Mi (Trafalgar Law).

Has Nike done other anime sneaker collaborations? Yes, including a Yu-Gi-Oh! x Air Max 95 collection referencing Joey Wheeler, a notable prior anime crossover project.

Want to catch up on the anime before this collection drops?

If you're new to the franchise, check out our One Piece watch order and filler guide, or take our anime recommendation quiz for something else to watch in the meantime.